Shanghai’s major commercial districts include Nanjing East Road, Nanjing West Road, Huaihai Middle Road, Sichuan North Road, Xujiahui Commercial Centre, Yuyuan Shopping Centre, New Shanghai Shopping City and New Railway Station Everbright City.
5.1 Analysis of shopper traffic in Shanghai's main commercial districts
Among the eight major commercial districts in Shanghai, marked differences in age distribution are found in Sichuan North Road where the proportion of shoppers under 20 is higher than in other commercial districts; and in Xujiahui where 20-29 year-olds are more concentrated; whereas the distribution of customers in the 30-49 age group is quite even in all eight commercial districts, and more elderly ones (50 years old or above) are mostly found in Yuyuan Shopping Centre. As for gender distribution, the ratio of male to female shoppers are more or less the same in all of the eight districts.
Age Distribution of Shoppers in Major Commercial Districts
Source: Survey Report on Shopper Traffic in Shanghai’s Commercial Districts (2006)
According to the Survey Report on Shopper Traffic in Shanghai’s Commercial Districts, of the eight commercial areas, New Railway Station Everbright City and Yuyuan Shopping Centre have the highest density of average daily shopper traffic. Unfortunately, analysis on effective (window shopping versus buying) shopper traffic or shopper spending power is lacking. Another report shows that Nanjing East Road and Huaihai Middle Road have the highest effective shopper traffic of 66.8% and 42.4% respectively. In terms of shopper spending power, Nanjing West Road, Xujiahui Commercial Centre, New Shanghai Shopping City and New Railway Station Everbright City have relatively higher proportions of high income shoppers. If differentiation is made between local shoppers and shoppers from outside the area, it is found that Huaihai Middle Road and Xujiahui primarily attract locals while the proportion of shoppers from outside is higher in Nanjing East Road than in other commercial districts.
Source: Survey Report on Shopper Traffic in Shanghai’s Commercial Districts (2006)
5.2 Positioning of Different Commercial Districts in Shanghai
Nanjing East Road – The structure of commerce in Nanjing East Road is one consisting mainly of mid-range products, but there are also a number of Shanghai specialty product shops and century-old shops, so it is a must-go place for tourists coming to Shanghai. Shopping malls in Nanjing East Road include: Orient Shopping Centre, Brilliance Shimao International Plaza, Plaza 353, New World City, Shanghai Landmark, Yong’an Department Store, Shanghai No. 1 Department Store, Raffles City, Hualian Commercial Building and Hongyi Plaza. High-end shopping venues recently set up near this commercial district include Three on the Bund, Bund 18 and the Brilliance Shimao International Plaza, which links up to the People’s Square.
Nanjing West Road – Like Tsimshatsui of Hong Kong, there is a large cluster of upmarket shopping malls and brand names in Nanjing West Road, giving the area the feel of an upper-class shopping area in foreign countries. Top fashion brands such as Chanel, LV, Ferragamo all have stores or even flagship stores on Nanjing West Road. Three large shopping malls in this area—CITIC Square, Plaza 66 and Westgate Mall—are shopping places patronised by many high-paid white-collar workers, expatriates working for multinational companies, high-income families and tourists.
Xujiahui Commercial Centre – The Xujiahui commercial district is an integrated consumer area consisting of a large number of commercial buildings of different styles and different grades. Together with the medium and small-sized specialty shops in the neighbourhood, the area attracts consumer groups of different levels and preferences. Many merchants of foreign brands have set up stores in the upmarket shopping malls in this area, for instance, Grand Gateway Shanghai and Metro Tower. Whereas Buynow specialises in computer-ware and electrical appliances of international and domestic brands, fashionable merchandise of all sorts are sold in Huijin Department Store and Pacific Department Store.
Huaihai Middle Road – As a centralised location for many mainland theme shopping malls, Huaihai Middle Road offers medium to high-end brands and products to the younger middle-class in Shanghai. While Printemps and Maison Mode are upmarket outlets, Parkson, Pacific, Orient Meitha and a lot of theme shopping malls in this area are tuned to the general consumers.
Sichuan North Road – Merchandise sold in this area are more attractive in prices and quality. Positioned for low to mid-market merchandise, the area is popular among lower-wage earners. Shopping malls selling mostly domestic merchandise include Spring Department Store, Dongbao Department Store and Printemps, etc. Recently because the municipal government is rebuilding the road and its neighbouring sections, residents of the surrounding areas are in constant move, thereby reducing human traffic and commercial transactions in the area.
Yuyuan Shopping Centre – The place is a tourist attraction with a lot of tourist souvenirs of traditional flavour for sale. Since historically it is the trading hub for small commodities, to this date there are still many specialty shops and wholesalers of low-end small commodities operating in Yuyuan. Among them the Fuyou Gate small commodity market located on the Fuyou Small Commodity Street next to the Town God’s Temple is a favourite shopping place for Shanghai’s general public, ordinary families and elderly citizens. The area is also a centre for local jewellery shops for gold and ornaments.
New Shanghai Shopping City – Also called Lujiazui commercial district, it is located in the financial district of the Pudong New Area. High-end shopping facilities in the area include Yaohan, China Resources Times Square, Xinmei Union Square, Printemps Pudong Store and Super Brand Mall and they mainly cater to the white-collar sector working in the business district and to the families living in the high-class residential developments in Lujiazui.
New Railway Station Everbright City – Because of its superior location, this commercial district is one of the areas in Shanghai with the heaviest human traffic. It is the intersection point for Shanghai Metro Line 1 and Line 2, Light Rail Pearl Line and more than 100 bus lines. As a business centre as well as a shopping centre, the Everbright City houses commercial buildings of different nature and there are markets for clothing, decoration and communications equipment, etc. For department stores, this area boasts Huanlong, Pacific and Everbright Commercial Building.
Wujiaochang and Zhongshan Park – Other than those well-known commercial districts, newly emerging commercial districts in Shanghai include the Wujiaochang district in the northeast of Shanghai where one can find the Wanda Plaza, Bailian New Era Mall and the Orient Shopping Centre Yangpu Store. In addition, because the Zhongshan Park area in Changning District is located at a transport interchange, it is primed for development as another commercial district. Life 1 Plaza under the Test Rite Group of Taiwan just opened for business on 1 May 2009 at the Wanda Plaza in the Wujiaochang commercial district.
Pudong New Area – Already Lujiazui in Pudong New Area is a financial and trading zone. By 2012, the space underneath Century Boulevard will become the largest underground commercial district within the Shanghai inner ring. The “Century Metropolis” project is now underway. With an underground business floor area of 120,000 sqm and a total construction area of almost 500,000 sqm, it is a major commercial development project comprising a financial centre, a business administration centre and an entertainment and shopping centre. Currently many large domestic and multinational corporations have set up office in Lujiazui. With the completion of the “Metropolis” project, it is believed that more corporations will be lured to set up their headquarters in this area. The sizable human traffic and the corporate workers in the district and households living in the medium to high-class residential neighbourhood should further drive the development of this commercial district and beyond.
Hongkou District – Hongkou District has unveiled its own development plan recently: along the north bund, a commercial street will be developed together with projects such as bringing in medium to high-end specialty shops and brand name stores to meet the consumption needs of business people. The plan will also include heritage work on the north bund and quickening the pace of developing cultural, tourism and leisure industries. This will certainly boost the development and consumer activities of the area.
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Shanghai No.1 Yaohan (上海第一八佰伴有限公司)
Address: 501 Zhangyang Road, Pudong New Area, Shanghai Tel: 86-21-58360000 Web: http://bldybbb.blemall.com/
Shanghai New World City (上海新世界城)
Address: 2-88 Nanjing West Road, Shanghai Tel: 86-21-63588888 Web: www.newworld-china.com
Shanghai Jiu Guang Department Store (上海久光百貨有限公司)
Address: 1618 Nanjing West Road, Jing’an District, Shanghai Tel: 86-21-32174838 Web: http://www.jiu-guang.com
Orient Shopping Centre (東方商廈)
Address: 8 Caoxi North Road, Shanghai Tel: 86-21-64870000 Web: http://www.herepop.com
Shanghai Landmark (上海置地廣場商廈)
Address: 406-459 Nanjing East Road, Shanghai Tel: 86-21-63513828 Web: http://www.landmark-sh.com
Shanghai Huijin Department Store (上海匯金百貨)
Address: 1000 Zhaojiabin Road, Xuhui District, Shanghai Tel: 86-21-64269999 Web: http://www.ppwy.cn
Shanghai No. 1 Department Store (上海市第一百貨商店)
Address: 830 Nanjing East Road, Shanghai Tel: 86-21-63223344 Web: http://www.shdsno1.com/
Shanghai Pacific Department Store (Xuhui branch)
Shanghai Pacific Department Store (Huaihai branch)(上海太平洋百貨有限公司徐匯分公司) Address: 932 Hengshan Road, Xuhui District, Shanghai Tel: 86-21-64078888 Web: http://www.pacific-shanghai.com.cn (上海太平洋百貨有限公司淮海分公司)Address: 333 Huaihai Middle Road, Luwan District, Shanghai Tel: 86-21-53068888 Web: http://www.pacific-shanghai.com.cn
Yong'an Department Store (永安百貨有限公司)
Address: 635 Nanjing East Road, Shanghai Tel: 86-21-63224466 Web: http://www.yongan.sh.cn/index.asp
Shanghai Hongqiao Friendship Shopping Centre (上海虹橋友誼商城有限公司)
Shanghai Xujiahui Commercial Centre (Liubai branch)Address: 6 Zunyi South Road, Shanghai Tel: 86-21-62700000 Web: http://www.friendship-hongqiao.com/ (上海徐家匯商城股份有限公司（六百分公司）)Address: 1068 Zhaojiabin Road, Shanghai Tel: 86-21-64071868 Shanghai Pacific Department Store (Everbright City branch) (上海太平洋百貨有限公司不夜城分公司)Address: 218 Tianmu West Road, Zhabei District, Shanghai Tel: 86-21-63818888
Government Departments in Shanghai
Shanghai Municipal Agricultural Commission (上海市農業委員會)
Address: 100 Dagu Road, Shanghai Web: http://www.shac.gov.cn/
Shanghai Municipal Development and Reform Commission
(上海市發展和改革委員會) Address: 200 Renmin Avenue, Shanghai (Reception: 100 Dagu Road) Tel: 86-21-23112945 Web: http://www.shdpc.gov.cn/index.jsp
Shanghai Municipal Commission of Commerce (上海市商務委員會)
Address: New Town Mansion Building, 55 Loushanguan Road, Shanghai Tel: 86-21-62752200 Web: http://www.scofcom.gov.cn:9999/sfic/
Shanghai Municipal Administration of Planning and Land Resources
(上海市規劃和國土資源管理局) Address: 99 Beijing West Road, Shanghai Tel: 86-21-63193188 Web: http://www.shgtj.gov.cn/
Shanghai Municipal Administration of Culture, Radio, Film & TV
(上海市文化廣播影視管理局) Address: 2 Beijing East Road, Shanghai Tel: 86-21-53088177 Web: http://wgj.sh.gov.cn/
Shanghai Municipal Health Bureau (上海衛生局)
Address: 1477 Beijing West Road, Shanghai Tel: 86-21-22121111 Web: http://wsj.sh.gov.cn/
Shanghai Municipal Bureau of Quality and Technical Supervision
(上海質量技術監督局) Address: 728 Yishan Road, Shanghai Tel: 86-21-54266366 Web: http://www.shzj.gov.cn
Shanghai State Taxation Bureau (上海市國家稅務局)
Address: 800 Zhaojiabin Road, Shanghai Tel: 86-21-54679568 Web: http://www.csj.sh.gov.cn
Shanghai Food and Drug Administration (上海市食品藥品監督管理局)
Address: 288 Henan South Road, Shanghai Tel: 86-21-63356600 Web: http://www.shfda.gov.cn
Shanghai Environmental Protection Bureau (上海市環境保護局)
Address: 100 Dagu Road, Shanghai Tel: 86-21-23111111 Web: http://www.sepb.gov.cn
Shanghai Administration of Industry and Commerce (上海市工商行政管理局)
Address: 301 Zhaojiabin Road, Shanghai Tel: 86-21-64220000 Web: http://www.sgs.gov.cn
Shanghai Police (上海公安)Address: 128 Wuning South Road, Shanghai
Tel: 86-21-62310110 Web: http://gaj.sh.gov.cn/shga/gweb/
Shanghai Fire Bureau (上海消防)
Address: 229 Zhongshan West Road, Changning District, Shanghai Tel: 86-21-28955526 Web: http://www.fire.sh.cn/
Shanghai Customs (中國海關(上海))
Address: 13 Zhongshan Dong Yi Road, Shanghai Tel: 86-21-68890000 Web: http://shanghai.customs.gov.cn/ |
Saturday, March 10, 2012
Xujiahui Commercial Centre
China - Shanghai
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